Established in the year 1991, Senada* was founded by Chanita Preechawitayakul. She has always had the love and appreciation for vintage clothes and thus has them as collectibles. From this passion and appreciation grows the brand that is full of sophistication, femininity, as well as novelty. The brand draws from ordinary elements of everyday life and culture and transforms it into something new. This makes Senada*’s woman, someone who is daring in a way that she knows how to mix and match pieces from the brand along with her own pieces to reflect her mood and character, exerting confidence and individuality.