PRESS

Introducing AMF Showroom’s New In-House Press Agency

AMF Showroom is pleased to announce the launch of our in-house Press Agency Headed by Harriet Spence, who will take on the vital role of managing all Press and PR coverage for our designers. With her extensive experience in the fashion industry and keen understanding of brand narratives, Harriet aims to enhance the visibility of our offerings and strengthen relationships with the media. This partnership represents a significant step forward in our commitment to promoting innovative design and fostering meaningful connections within the industry.

Elle Magazine - Christina Aguilera
Vogue Runway
Marie Claire
Vogue - Emily in Paris
Vogue
Women's Wears Daily
Harper's Bazaar
British Vogue
The Met Gala
The Wall Street Journal
Rihanna
A woman with dark hair lying on a bed, wearing a black and white striped shirt, with her hands on her face, smiling gently at the camera.
Close-up of a person's face through a semi-transparent surface, with soft lighting and a blurred background. The person has short, dark hair and appears to be female.
Vogue Hong Kong magazine cover from February 2021 featuring five models dressed in white fashion outfits, posed against an aged stone background.
Magazine cover featuring a woman in a pink dress with feathers, standing with her eyes closed and head tilted slightly. The cover text includes headlines about motherhood, marriage, and personal stories, with the main feature on Laura Whitmore.
Close-up of a woman with dark hair, wearing a black turtleneck, looking to the right, with makeup emphasizing her eyes and cheekbones, on a black background.
Close-up of a woman with blonde hair and makeup, holding sunflowers, with text indicating a magazine cover titled 'InStyle' and featuring Anya Taylor-Joy, October 2023 issue.
Cover of Marie Claire magazine featuring Missy Elliott with braided hair, colorful eye makeup, gold hoop earrings, and an ornate embroidered jacket, posing with hands together in prayer position, wearing large rings and a pendant necklace.
Cover of Cosmopolitan magazine featuring a woman with long, wavy blonde hair, smiling and wearing a tiara. The cover includes headlines about Mariah Carey, cheating, and a woman with her face printed on her shirt.

Harriet Spence – Fashion & Lifestyle PR Consultant

With over 20 years of experience in press and media communications, Harriet’s impressive career includes founding and running her highly regarded London-based agency, HPR, from 2009 - 2020, followed by a partnership to launch The 223 Agency to support more emerging brands.

Over the years, she has collaborated with a diverse range of iconic brands, including Matthew Williamson, Chaumet, Paul & Joe Paris, Vivetta, Retrofete, and GUESS to name just a few. Harriet’s wealth of knowledge and exceptional industry connections make her the perfect partner to elevate your brand’s profile.

Expertise & Approach

  • Press Relations & Editorial Strategy

  • Brand Positioning & Communication

  • Experiential & Industry Events

  • Integrated Digital & Social PR

For all press enquiries, please contact harriet@amfshowroom.com

〰️

For all press enquiries, please contact harriet@amfshowroom.com 〰️

A woman with shoulder-length brown hair and bangs, wearing a yellow floral off-the-shoulder dress, looking at the camera in a classic interior setting.

A woman with shoulder-length brown hair and bangs, wearing a yellow floral off-the-shoulder dress, looking at the camera in a classic interior setting.

A woman in a pink gradient tulle gown standing in an ornate, gold-decorated room with large windows, a chandelier, a mirror, and a painted ceiling.

A woman in a pink gradient tulle gown standing in an ornate, gold-decorated room with large windows, a chandelier, a mirror, and a painted ceiling.

A young woman in a pink and purple ombre strapless tulle gown, standing in a luxurious, well-lit room with ornate gold-framed mirrors and large windows.

A young woman in a pink and purple ombre strapless tulle gown, standing in a luxurious, well-lit room with ornate gold-framed mirrors and large windows.

A woman in a stylish outfit looking at a man in a suit who is slightly blurred in a luxurious, decorated room.

A woman in a stylish outfit looking at a man in a suit who is slightly blurred in a luxurious, decorated room.

A luxurious bedroom with ornate gold-trimmed cream walls, a chandelier, and wood parquet flooring. A woman in a floral dress and heels walks with a man in a suit, holding a drink. Large mirrors reflect their images, and a white bed is against the wal

A luxurious bedroom with ornate gold-trimmed cream walls, a chandelier, and wood parquet flooring. A woman in a floral dress and heels walks with a man in a suit, holding a drink. Large mirrors reflect their images, and a white bed is against the wall.

A woman in an elegant, lace dress stands against a wall, looking to her left, while a man in a black tuxedo walks past her in an ornate room with gold and cream-colored decor.

A woman in an elegant, lace dress stands against a wall, looking to her left, while a man in a black tuxedo walks past her in an ornate room with gold and cream-colored decor.

Close-up of a woman with closed eyes wearing a lace dress and long earrings, with a hand gently touching her shoulder.

Close-up of a woman with closed eyes wearing a lace dress and long earrings, with a hand gently touching her shoulder.

A woman in a strapless gown sitting on a marble fireplace mantle in an ornately decorated room with gold accents and chandeliers, with a man in a tuxedo holding a glass in the background, reflected in a large mirror.

A woman in a strapless gown sitting on a marble fireplace mantle in an ornately decorated room with gold accents and chandeliers, with a man in a tuxedo holding a glass in the background, reflected in a large mirror.

A woman in a gold sequin dress with layered tulle hem and platform heels standing in a lavishly decorated room with cream and gold ornate walls and doors.

A woman in a gold sequin dress with layered tulle hem and platform heels standing in a lavishly decorated room with cream and gold ornate walls and doors.

A woman and a man sitting by a window in an ornate room. The woman has brown hair with bangs, wearing a gold sequin dress, looking at the camera with her chin resting on her hands. The man has dark hair, a beard, and is wearing a black suit with a wh

A woman and a man sitting by a window in an ornate room. The woman has brown hair with bangs, wearing a gold sequin dress, looking at the camera with her chin resting on her hands. The man has dark hair, a beard, and is wearing a black suit with a white shirt, looking at the woman.

A woman in a gold sequined dress sitting by a window, smiling with her arms crossed, and a man in a black suit sitting next to her looking at her in a warmly lit room with ornate decor.

A woman in a gold sequined dress sitting by a window, smiling with her arms crossed, and a man in a black suit sitting next to her looking at her in a warmly lit room with ornate decor.

A woman in a gold sequined dress sitting on a windowsill, smiling and talking to a man in a black suit who is sitting next to her.

A woman in a gold sequined dress sitting on a windowsill, smiling and talking to a man in a black suit who is sitting next to her.

A man in a black suit and a woman in a gold sequined dress standing in a luxurious room with gold accents and large mirrors, facing each other and looking at each other.

A man in a black suit and a woman in a gold sequined dress standing in a luxurious room with gold accents and large mirrors, facing each other and looking at each other.

A woman in a beige dress and white ankle boots stands on a marble fireplace mantle, looking at her reflection in a large mirror on the wall. A man in a suit stands in the foreground, facing her.

A woman in a beige dress and white ankle boots stands on a marble fireplace mantle, looking at her reflection in a large mirror on the wall. A man in a suit stands in the foreground, facing her.

A woman in a wedding dress sitting on the edge of a bed, facing a man lying on the bed, in a luxurious room with ornate gold-trimmed walls and large windows.

A woman in a wedding dress sitting on the edge of a bed, facing a man lying on the bed, in a luxurious room with ornate gold-trimmed walls and large windows.

A woman with dark hair and a necklace looks over her shoulder at the camera, sitting on a bed with a man lying behind her. The woman is lit softly in warm tones.

A woman with dark hair and a necklace looks over her shoulder at the camera, sitting on a bed with a man lying behind her. The woman is lit softly in warm tones.

A woman with dark hair and jewelry lying on a bed, looking intently at a man with a beard and mustache who is also lying on the bed, in a warmly lit room with a window in the background.

A woman with dark hair and jewelry lying on a bed, looking intently at a man with a beard and mustache who is also lying on the bed, in a warmly lit room with a window in the background.

A woman in a wedding dress sitting on the wooden floor of an ornate, historic room with large windows, tall mirrors, and a chandelier, while a man in a white shirt stands near the window.

A woman in a wedding dress sitting on the wooden floor of an ornate, historic room with large windows, tall mirrors, and a chandelier, while a man in a white shirt stands near the window.

A woman standing by a window, wearing a lace dress, holding a glass of orange-colored beverage.

A woman standing by a window, wearing a lace dress, holding a glass of orange-colored beverage.

A woman in a lace dress stands by an open window, backlit by sunlight, with a cityscape of classic European buildings visible outside.

A woman in a lace dress stands by an open window, backlit by sunlight, with a cityscape of classic European buildings visible outside.

A woman in a sheer lace dress peeking out from behind an ornate door in a luxurious room with gold-trimmed cream walls.

A woman in a sheer lace dress peeking out from behind an ornate door in a luxurious room with gold-trimmed cream walls.

A close-up of a couple dancing closely, with the woman holding a book and the man embracing her. The woman is wearing a white dress and jewelry, and the man is dressed in a dark suit.

A close-up of a couple dancing closely, with the woman holding a book and the man embracing her. The woman is wearing a white dress and jewelry, and the man is dressed in a dark suit.