Established in the year 1991, Senada* was founded by Chanita Preechawitayakul. She has always had the love and appreciation for vintage clothes and thus has them as collectibles. From this passion and appreciation grows the brand that is full of sophistication, femininity, as well as novelty.

The brand draws from ordinary elements of everyday life and culture and transforms it into something new. This makes Senada*’s woman, someone who is daring in a way that she knows how to mix and match pieces from the brand along with her own pieces to reflect her mood and character, exerting confidence and individuality.

Senada* introduces couture-like and upscale collections that features the finest materials and exquisite details. Each collection has its own unique twist, however are based on the same fundamental elements of having neat, lady-couture-like details in both cuttings and material. With all of these elements, Senada* is the brand that stands for practical sophistication, femininity and street glamour.