Founded in 2009 by designer Sandra Jaffal, a graduate of the prestigious ESMOD fashion school, Sandra J was born from an audacious affection of statement-making bags. What began as a passion project quickly evolved into a cult label, with Sandra’s bold, fashion-forward designs becoming instant must-haves for style lovers of all ages.
Blending Parisian flair with global appeal, the brand has since grown its footprint across the Middle East and Europe — with a presence in Paris, Qatar, Dubai, Abu Dhabi, Jeddah, Riyadh, Kuwait and London.
Crafted from premium leather and brought to life through a playful, trend-led lens, Sandra J’s collections span everything from luggage to handbags, clutches, and elevated small leather goods. Known for its vibrant colours and unique detailing, the brand continues to turn heads and carve out its place as one of the region’s most exciting emerging names in accessories.
ABOUT Sandra Jaffal
Sandra Jaffal, the creative mind behind the luxury accessories label Sandra J, is a French-Lebanese designer whose multicultural background is at the heart of her distinctive aesthetic. Her creative instinct and eye for detail led her to study at some of the world’s leading fashion institutions, including ESMOD, Central Saint Martins, and Istituto Marangoni, where she trained in fashion design, photography, and creative direction.
In 2009, Sandra launched her namesake brand, introducing a line of bold, statement handbags that quickly captured the attention of women across generations. Her designs are celebrated for their rich colours, refined detailing, and high-quality leather craftsmanship — blending Parisian sophistication with a fresh, contemporary edge.
Today, Sandra J has established a strong presence across the Middle East and Europe, with stockists in Paris, Doha, Abu Dhabi, Jeddah, Riyadh, Kuwait, and plans to expand to London. The collection now includes travel pieces, clutches, and considered small leather goods — all designed to elevate everyday style with individuality and flair.
In addition to leading the brand’s design direction, Sandra also works as a fashion photographer and stylist, bringing a 360° creative perspective to everything she creates. Each Sandra J piece is infused with her signature artistic sensibility, making the brand one of the region’s most exciting names to watch.
