FALVAON is a Vietnamese contemporary fashion brand founded by designer Lưu Việt Anh, born from a bold reimagining of his previous label, LUU VIETANH.

At its core, FALVAON is about time, memory and transformation. Its debut major collection, No.3 – TIMES, explores the emotional arc of human life — from innocence and rebellion to loss, understanding, and serenity.

The designer frames time not just as a narrative device, but as a healing and shaping force.

One of FALVAON’s defining signatures is its deep connection to Vietnamese silk traditions. Lưu Việt Anh draws inspiration from heritage textiles such as Lãnh Mỹ A (Tân Châu), Bảo Lộc silk, and Mã Châu silk. He doesn’t just use these fabrics, he treats them as living stories, shaping garments with precision and respect for their craftsmanship.

In addition to ready-to-wear pieces, FALVAON offers a bespoke, made-to-order experience, where clients can build a personal mini-collection that reflects their journey, mood, and identity. This approach emphasizes long-term relationships with the wearer: instead of seasonal fast fashion, FALVAON aims to create a wardrobe that evolves with its owner.

Beyond aesthetics, FALVAON is deeply rooted in introspection and authenticity. Lưu Việt Anh has spoken openly about how his personal struggles and growth inform his design: for him, fashion is not just about clothes, but about self-expression, resilience, and emotional truth.

The brand also evokes a modern reinterpretation of traditional Vietnamese identity — blending craftsmanship and cultural heritage with a minimal, contemplative design philosophy.

In short, FALVAON is more than a fashion label: it’s a journey through time, a celebration of Vietnamese textile legacy, and a creative space where design and soul meet.