We are excited to represent, internationally the incredible new accessory collection from Peni Giannakis called PERSEPHONI. The collection consisting of necklaces, rings, bels, hats, gloves, socks, braces, clutch bags shoes clips, a mirror and a mink fur collar are mainly constructed from surgical grade stainless steel. Each peice is light, strong, edgy and unique. This, the debut collection has received phenomenal response from leading high-end designer fashion and accessory boutiques and is now stocked by Browns (London), Darkroom (London), Wok Store (Milan), Luisaviaroma (Florence), Fiat Lux (San Francisco), Lupfly (Shanghai), SSaw (Stuttgart), Free Shop (Athens), and Boutique 4 (Kuwait). For more information on PERSEPHONI, please refer to both the Designer & Gallery sections of the AMF website.
Immediatley after a successful London Preview we travelled to Tokyo to start our international sales campaign. The obvious choice for our first international exhibition was with Rooms 22, known for their eclectic mix of creative local and international fashion and accessory designers. The venue was the Yoyogi National Stadium, Shibuya-ku, Tokyo.
The AMF designers to exhibit included, Omer Asim, Maya Antoun, Margareth & Moi, Hilda Maha, Isabelle Wang, 1064 Goldsmiths’ Guild, and I Dream of Wires.
The collections were well received by local and international buyers, press and stylists.
We were pleased to see the buyers form Isetan, Beams, Odakyu, Bambi & Faline, H.P. France, Yugo/And A, One be One, Gilt Groupe and W.A.D.
Immediatley after a successful showing in Tokyo we flew directly to New York to set-up the AMF Showroom on Broadway, Tribeca as part of New York Fashion Week.
The AMF designers that exhibited their AUtumn/Winter 2011/12 Collections to VIP buyers and press included Danny Tang, Delia Covezzi, Fedani, Hilda Maha, Isabelle Wang, Margareth & Moi, Omer Asim, Maya Antoun, 1064 Goldsmiths’ Guild.
Guests included representatives from Lambert & Associates New York office ( Holt Renfrew, Saks Fifth Avenue, Bloomingdales, Bergdorf Goodman, Neiman Marcus, Fenwicks, Lane Crawford, Joyce, On Pedder)
Launch Night: On the last evening, 22nd February, Brendan Ordonez organized a cocktail party to launch the new collections in New York. As part of the event, the Creative Director of 1064 Goldsmiths Guild prepared an installation to support the latest collection. Projected onto the large white screen at the back of the showroom was a video shot from a slow moving vehicle of the show covered Russian countryside. The images created the purism of the SNOWFRUIT collection of white porcelain fruit suspended from silver chains to create modern necklaces.
Guests included VIP Buyers/Press such as Vogue US & V Magazine.